Creating Closed Captions and Subtitles for YouTube Videos

Once you have fully developed your YouTube channel and your series of web videos, it is time to take things to the next step. By having your videos on more than one platform and having your own YouTube channel, your company is already generating traffic and views. It also has a leg up on the competition. But, if you want to increase search engine optimization and user engagement, incorporate closed captions and subtitles to your YouTube videos. The process of doing so is not rocket science. You have to upload the content and take all of the necessary steps, but after that is completed the captions are fulfilled. Go the extra mile and add some text to your videos to drive your company's success.

The first task is to create a transcript. It is very simple and easy to accomplish. Considering YouTube accepts plain text transcripts, it is necessary to establish a script of any video of your choice. Choose a video from your channel and start writing the transcript. Follow all of the guidelines that YouTube provides to create a transcript that fits your needs and YouTube's. Hit every mark so that there will not be any mistakes or confusion when the process is completed. Once the transcript is uploaded completely, test out the various programs that assist with the developing of captions and subtitles. Choose one that best suites you and your needs for this aspect. Follow through with all of the guidelines and do what is necessary to complete this task.

The next step is to save your transcript. The transcript needs to be saved as a plain text file in order for it to be uploaded and reconfigured by YouTube. This portion is extremely important for the process to be fulfilled. It absolutely has to be in a plain text format or else the placement and captions will not appear as you would want them. The caption will be out of place, unprofessional, and annoying rather than being useful. Be aware that you do have the ability to change or edit the original transcript after it has been uploaded and saved to the platform. Whatever changes need to be made after it has been viewed can be fulfilled in order for the material to be read better on screen.

Finally, upload the transcript to YouTube. Go through the motions of uploading the content on the channel once all of the tasks have been completed. Double and triple check that all of the content has been saved and is ready to be submitted. Try to avoid mistakes and confusion at all costs. Once everything is submitted and live, review the transcript on your video and see how well everything flows. It is up to you to decide whether or not the captions or subtitles are sufficient and necessary for your video. Test out this format on one or two web videos and decide whether or not it is worthy. Once you have executed this format well and know how to proceed, apply captions and subtitles to your other videos if needed.

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How to Put a YouTube Video in PowerPoint

YouTube shares a great number of video clips on different categories. It's easy to find one or more videos to fit your needs when you intend to use video clips in enhancing your presentation and make them more informative as well as entertaining. Before you learn how to put a YouTube video in PowerPoint, you have to know the medium/s you will have to employ to conduct the presentation.

We often see presenters in conferences having a hard time trying to get their video right therefore ruining the entire pace of the presentation. This is often caused by poor Internet connection or wrong codes, among others. Prevent getting yourself into similar embarrassing situations by planning in advance.

Embed Videos Directly into PowerPoint

This is the easiest approach on how to put a YouTube video in PowerPoint; however, this is only advised if you are sure that the presentation venue will have fast Internet connectivity. You can simply download the YouTube plug-in from skp.mvps.org. After you install the plug-in, you will find a new "Insert YouTube Video" command in your PowerPoint Toolbar.

This method on how to put a YouTube video in PowerPoint is simple since you merely need to type the URL of the video you wish to embed. Follow the wizard in order to add the YouTube video player to your slide. You are free to resize and move the player anywhere on the slide.

How to Put a YouTube Video in PowerPoint Without an Internet Connection

The solution mentioned above works great. The only downside is that you need an Internet connection to playback the video during the slideshow. If you conduct a presentation without the Internet, you can use this method on how to put a YouTube video in PowerPoint.

First, you have to download the video in Windows Media or convert it to AVI as PowerPoint cannot decipher the default FLV or MP4 formats of YouTube videos. You can make use of any video file format converter in order to accomplish this step. As soon as the video is saved in the proper format on your computer, open your PowerPoint application. Click on Insert, select Movie. Finally, you have to click on "Movie from file" to put the video in the PowerPoint slide. If you need additional help or simply do not have the time, consider hiring professional PowerPoint and video marketing services.

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YouTube Ranking Factors

Internet users search for products or services information on the web using keywords or phrases. As they look for specific information, search engines particularly Google crawl for and present different types of contents. On Google's search result pages, you can sort out the results by videos, forum, images, and other categories by simply clicking the content classification on the left side the page. This means that having different kinds of contents increases the chance of your business to be included in different kind of search results.

YouTube.com is perhaps the most popular site for free video hosting and sharing online. A number of singers and actors have been discovered and became popular through their videos uploaded in YouTube. YouTube gets more than 800 million unique visitors monthly who watch three billion hours of video. There's no doubt then that YouTube can boost the online exposure of your brand.

But there are now a great number of videos on YouTube. How could we make sure that our marketing videos will get better rankings?

Jeff McRitchie, V.P. of Marketing at MyBinding.com, shared 12 YouTube ranking factors grouped into two main categories.

Creating Awesome Content

Content is a core factor under your control. You are the one who plans, designs, and create your content. So, you must take advantage on it by transforming creative ideas into an awesome video presentation. Here are the six ranking factors under this category:

1. Title

Make a unique title that best describes your content. Perform keyword research ahead of time to determine what netizens want and need to see in a video presentation. After identifying your title, ensure that your presentation delivers on that topic and meets the expectation of viewers. Or else, viewers may dislike your video and the number of dislikes would create negative impression to other netizens. This may dissuade other netizens, giving you a very poor click through rate.

2. Description

Your video description is crucial in getting the interest of potential viewers. It would increase your chance of getting a great click through rate. Make a 300- to 500-word description about the topic of your video. You may include its transcription to make it more viewer-friendly. Or you can add link on the description to direct viewers to your site.

3. Tags

Make at least 10 tags for your video based on the keyword research you did. Off course these tags must be relevant to the subject of your video. As well, make sure that you both include the singular and plural forms of these tags so that both YouTube and Google could rank your video better.

4. Transcription

Your video transcription not only make your presentation becomes more viewer-friendly, it helps your video gets better ranks as well. YouTube now produce transcriptions of videos using a machine. The resulting awful transcriptions are used to rank videos for keywords. So, it's better to transcribe your video and upload the text file. In so doing, you can ensure that the keywords you used in your title and descriptions will surely be properly included in the transcription. This will boost your click through rate and help your video gets better rankings.

5. Channel Authority

Controlling your content denotes controlling your authority. Google uses channel authority as a basis for ranking. Consistent posting of awesome videos with great content will most likely gain authority for your channel. This impact will also flow over into your current video, giving it better rankings. Hence, to get better rankings for your channel, you need to look at the quality and content of all your uploaded videos.

6. Delivery

The quality of your content delivery is important to get good engagement on all your videos. An awesome content delivered in a crappy way, will definitely trigger viewers to dislike your videos. The more dislikes your videos have, the lower click through rate they will likely get.

Getting Engagement

You need to promote your videos in social networks to get a great number of views. Nonetheless, a YouTube video may go viral but may end up full of dislikes. The number of views in this case will not get the video a better rank. To get better rankings for your videos, you need a great number of views and positive engagement or likes from viewers.

1. Quality of Views

As already mentioned, your videos need a great number of views and likes from viewers. They need a good viewers' engagement. This means that your audience should be watching your videos all the way through. Getting the attention of your viewers is not enough. You need to get them engaged until they fully seen your video.

2. Inbound Links

YouTube uses inbound links on videos as a basis of ranking. Both Google and YouTube look for channel links and links under a particular video. So, you need to build links to your channel and videos. Off course, these links must look natural. You can build links naturally through your social media and blog. Your followers in these social networks will link back to your videos when they get interested to your content. You can also create profile links. You can put the link of your YouTube channel below your name in your e-mail signature. You may embed your videos on your website. Or you may link your press releases to your channel.

3. Social Shares

Promote your videos on your social media accounts as Google looks for social signals for your content. The more netizens share your videos, the better are the rankings these videos will get.

4. Embeds

Aside from embedding your videos on your site, promote them to other bloggers and site owners. Encourage bloggers and site owners to embed your videos as well. The more people embed your videos, the better are the rankings your videos will get.

5. Comments and Video Responses

Comments made by viewers on your videos are good signs of engagement. Videos that build social following and create engagement get better rankings from Google. Google can easily figure out real comments from the spammy ones. So, don't ever try to game the system. Build relations with your viewers by immediately responding to their comments or queries.

Videos created by your viewers in response to one of your videos are huge ranking factor. These video responses tell Google that your video creates positive engagement and it's a worthwhile video to rank. You can consider trading video responses. You may request your friend or followers to make a video in response to your videos and in return, create a video response for them. You can also make a video in response to videos in other YouTube channels. Or create a video in response to your other videos. These videos, though not as powerful as videos created by others in response to your videos, can also contribute to your videos' rankings.

6. Likes and Favorites

The more thumbs up or likes your video gets, the better is the chance that others will share it. The more netizens share your video, the better it is going to rank.

Overall, the internal page rank system of Google and YouTube causes your videos' rankings to fluctuate. People who share your videos on their channel or sites are passing their page rank and authority to your videos and channel.

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Top Ten Free Methods to Promote YouTube Videos

It is always a challenge to drive traffic to your videos. How do you increase YouTube views, using free strategies? By last count, 1.5 million videos are uploaded to YouTube each and every day. Unless you have a strategic plan, the chance of your productions being seen are slim to none.

With the robots of Google, you can use specific strategies to properly set-up your video production to increase the viewership. Here is a list of my top 10 free strategies that you can use to help your video become more visible:

Use These Free Strategies to Increase YouTube Views...

1. Keyword Search - Go to the Google keyword search and find phrases that are high in traffic and low in competition. When you first get started, you don't want to compete with the high traffic words. For example, if your video is about "gardening," don't use the keyword "gardening." Rather you might use a phrase like, "gardening tips for beginners." If you find a phrase that is low in competition, but high in the number of searches, you will have a better chance of getting to the first search page. Next, go to YouTube and enter in your keyword phrase. When you do this, YouTube will give you a drop down list of some other popular similar searches. Right down some of these suggestions and see what they look like using the google keyword tool. Find a keyword that fits the criteria with Google, and is also a popular search phrase with YouTube.

2. When you record your video, use your keyword in the first ten seconds. YouTube will use the first part of your video to help determine what the video is all about. Likewise, make sure you go to your YouTube Video Manager Section, under the audio tab and write the text of your keyword in the caption text box.

3. Use your keyword phrase as the name of your video file. Then upload the file to YouTube.

Increase YouTube Views By Commenting With Your Video...

4. Do a search on YouTube, as if you were searching for your own video. Find the most popular videos that appear. Watch the video and leave a comment. In the comment section, post your video. This will help get you additional views from people that are watching other posts (as a heads up, sometimes this process might take some time, as the owners of other videos will need to approve your comment).

Increase YouTube Views..Focus On your Keyword...

5. Make sure your video title has your keyword phrase. Likewise, use your keyword phrase in the description of the video.

6. Tag your video with your keyword. You want to make sure when people search for your keyword... that your video pops up.

Increase YouTube Views With Article Marketing...

7. When you write articles for your blog and/or for the article directories, hyperlink your video to the article. This will give you additional views from the people reading your article, plus it will give you some great backlinks.

8. Distribute your video to all of the social media sites. You can do this manually, or through a paid service. Make sure you name the video with your keyword phrase. Also, you need to hyperlink to YouTube whenever possible. This step will greatly improve your ability to increase YouTube views.

9. Use a paid service to get you started. It is very inexpensive and you can get massive visits to your video. Simply do a search for paid YouTube views, and you will get all kinds of options. This type of promotion may not get you very many business leads, but it will certainly help with your page ranking.

Increase YouTube Views... A Consistent Effort...

10. Upload quality product to YouTube on a regular basis. You want viewers to watch your videos and want to see more. Posting 30 second meaningless videos will not do you any good whatsoever. You want viewers to think of you as an "authority" on your subject.

There it is. A top ten list of some great strategies to get you started. If you want some more information on how to increase YouTube views, I have a YouTube Video that walks through these tips: Increase YouTube Views

Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy