While you are reading this approximately 11 million videos are being watched via the internet.
Video is considered to be is one of the strongest media resources. While Video marketing is on the first stage of its development, today a growing number of businesses are integrating video into their institutional marketing and sales campaigns.
The majority of customers prefer to see company's descriptions or overview in a video mode rather than text document.
Video has many positive features:
· It can be far more cost-effective than sales force, spreading to geographically diverse areas.
· Video can go viral very quickly with help of social media and other online networks.
· It is favorable for many consumers because it allows them to proceed and go back and review material.
· Routinely generates the highest response rates of any marketing medium.
Companies are using video in several aspects:
· promote their businesses,
· build brand awareness,
· demonstrate products and services,
· deliver training and support,
· spread instruction for their product use
Forrester Research and Promotional World research show, that
More than 150 years' worth of video is watched on Facebook every day! Landing page conversions jumped 55% with the inclusion of a video on the page (Promotion World, Oct. 10, 2011). 85% of consumers are likely to visit a seller's website after viewing an online video. Tech brand is 53 times more likely to appear on the first page of the Search Engine results if you have a video on your website or profile page. 95% of shoppers found video to be a useful tool in making purchasing decisions.You can explain complicated product via video guidance!
Video always beats your blog in terms of product deception or service explanation.
Video is fun and easy marketing, because it can be watched on almost any digital device, and is easily shared across individual networks. Moreover it catches people's attention much faster than static image or boring text.
It was statistically proved, that online shoppers who watch video spend 30% more time on a website and are 64% more likely to buy compared to non-video sites (ComScore report 2011).
As with other forms of digital marketing, there are a number of ways to measure the effectiveness of your video placements including:
Views - The simplest and most obvious means of measurement criteria. It shows how many people watched the video.
Ratings - It allows viewers to rate the popularity of the video. This can be anything from a simple like/dislike button to a 5-star system.
Comments- The most subjective of measurement tools but also potentially the most valuable, since it offers a more detailed description into what viewers thought of the video.
Viral- Track how often your video content is shared through social networks and email.
Several steps to create great promotional video
Be short. Long videos make people bored. A great video should be no longer than 20-30 seconds. Here we are talking about promotional video, not demo or educational.
Focus.Try to send the key message to your audience. You should craft every word, image, and sound. Video needs to support the sales process and to correspond your customer needs. At the same time your video should support brand values, main company description points, which enhances the shopping experience.
Authenticity. Usually people don't like to feel they're being marketed to. An advertising message should naturally goes along your video presentation. An advertising message should be substantive, It should be helpful and bring value to the viewer.
Content.You have a good content about your company, description of your products, instructions to use.it just needs to be rebuilt for video. For example, video can contain white papers; interview customers at a tradeshow.
Technically Speaking. Attempt to make good quality video with clear sound and picture, put test if needed.
To reiterate just a few of the highlights:
1) Video provides higher online conversion rates
2) Optimized video is rated higher by search engine.
3) Video is increasingly being used by different companies.
While you are reading this, video is consuming more and more of the Internet's bandwidth.
Video is trusted by the public and business representatives. Video is perceived better suited to the human brain than is text.
Adding video to a company's or product marketing is not costly, complicated, or daunting.
You can upload your video to different diversified platforms like Glabex (social business platform), Facebook (social website), YouTube (website for videos).
Using YouTube For Promotion To Your Website YouTube Video Marketing Tips That Work Like Crazy
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