Industrial Videos

I have seen it reported that in the industrial B2B marketplace videos are the most actively sought but the least actively posted of all material on the internet - this gap alone presents a massive opportunity. I have also observed that industrial videos are becoming much more common and that they draw large audiences. For example one may easily get 500 to 1000 views per year for such a video - could you ever imagine getting that many people to watch a video or engage with a sales person on an exhibition stand? And yet on the net it is free!

So clearly industrial videos are becoming more popular on the internet - plus they are cheap - you can create one yourself or get a marketing company to do it for you at very reasonable cost - just so long as you bear in mind that it does not need to be a cinematic master work. The internet is very accommodating of picture quality and you can present well with a domestic camera - even a super compact with video capability is often perfectly adequate.

Things have changed in this area quite recently and it may be that some video hosting sites are more appropriate for you than others - do some research. YouTube is very useful - we normally set up a channel for each client and stream from it. This will allow you to add video to your website and blog by streaming from the host site.

How long should your video be? Personally I think as short as you can manage - it is there to grab attention and pass on a limited amount of information - but information of a type that text is very bad at conveying. A picture is definitely worth a thousand words so a 5 second clip may be enough - but take what you need to tell the story.

Possible subjects and styles will vary to personal taste and corporate approach but will probably include the following:

- simple passive product demo, e.g. a hand rotating the item for a full 3D view

- active product demo

- personal presentation

- installation demo

- animated graphic presentation of action not visible in a video

- seminar presentation

- slide show format to get across a simple message in text

- use subtitles and /or voice plus music

Do not forget for SEO purposes you should ensure that your video has a suitable text description with the right keywords and a link to your site - people will need to find you if they like the video!

If you do not produce all the material in house then do be aware of possible copyright issues and if you do not own the copyright then please ensure you have the copyright owner's permission to use the material so as to avert difficult and possibly costly problems later.

Companies can generally source video clips from:

- internally e.g. sales, engineering, design, installation, commissioning/maintenance,

- head office - subsidiaries can benefit from corporate budgets and expertise to promote locally.

- Suppliers - are often only too glad to increase their own profile with their videos on your channel.

- Customers - may well be keen to show off their products - made possible with your contribution - and so happily co-operate in your video.

Finally do not forget to top-and-tail with your corporate intro and sign off - at its most basic simply a logo intro and a web address sign off.

Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Creating Closed Captions and Subtitles for YouTube Videos

Once you have fully developed your YouTube channel and your series of web videos, it is time to take things to the next step. By having your videos on more than one platform and having your own YouTube channel, your company is already generating traffic and views. It also has a leg up on the competition. But, if you want to increase search engine optimization and user engagement, incorporate closed captions and subtitles to your YouTube videos. The process of doing so is not rocket science. You have to upload the content and take all of the necessary steps, but after that is completed the captions are fulfilled. Go the extra mile and add some text to your videos to drive your company's success.

The first task is to create a transcript. It is very simple and easy to accomplish. Considering YouTube accepts plain text transcripts, it is necessary to establish a script of any video of your choice. Choose a video from your channel and start writing the transcript. Follow all of the guidelines that YouTube provides to create a transcript that fits your needs and YouTube's. Hit every mark so that there will not be any mistakes or confusion when the process is completed. Once the transcript is uploaded completely, test out the various programs that assist with the developing of captions and subtitles. Choose one that best suites you and your needs for this aspect. Follow through with all of the guidelines and do what is necessary to complete this task.

The next step is to save your transcript. The transcript needs to be saved as a plain text file in order for it to be uploaded and reconfigured by YouTube. This portion is extremely important for the process to be fulfilled. It absolutely has to be in a plain text format or else the placement and captions will not appear as you would want them. The caption will be out of place, unprofessional, and annoying rather than being useful. Be aware that you do have the ability to change or edit the original transcript after it has been uploaded and saved to the platform. Whatever changes need to be made after it has been viewed can be fulfilled in order for the material to be read better on screen.

Finally, upload the transcript to YouTube. Go through the motions of uploading the content on the channel once all of the tasks have been completed. Double and triple check that all of the content has been saved and is ready to be submitted. Try to avoid mistakes and confusion at all costs. Once everything is submitted and live, review the transcript on your video and see how well everything flows. It is up to you to decide whether or not the captions or subtitles are sufficient and necessary for your video. Test out this format on one or two web videos and decide whether or not it is worthy. Once you have executed this format well and know how to proceed, apply captions and subtitles to your other videos if needed.

Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Adding Animation to Web Videos

Depending on the audience, use animation to enhance your web video and to accent the content within the video. Animation adds an entertaining factor to the video and helps the audience better understand what is going on. It complements the audio in the video. But, the right amount of animation needs to be taken into consideration as well as the amount of creativity. First and foremost, consider the audience that this is targeted for. Do not use animation for a more serious and focused audience that is mainly concerned with the content that is being provided. The video needs to be worthwhile, but catered to the audience at hand.

When using animation in a web video, it is crucial to stay on task and not to get sidetracked. The message of the video needs to be realized and implemented for the taking. Do not blatantly state the message of the video, but make sure that it can be picked up by the audience. Without a clear, concise message the video will not be useful to your company and will not be taken seriously. The animation should add to the message and better shape the whole video. Be selective in how the message is going to be portrayed and how animation will assist the portrayal.

Keep the creativity to a minimum when using animation in your web video. The video should not be as if Pixar created it. Too much creativity and movement will distract the audience rather than draw them in further which will cause them to lose all interest in the content. Do not overload the brain by using loud colors and wildly moving figures. Apply stick figures and the most basic outlines and forms to set up your video and state your message. Complex scenes and backgrounds should be avoided in this realm. Employing the basic outlines of animation will still keep the video professional and the audience can still take the video seriously. Too much animation in the video will be seen as more of a show than a business video. Keep it light, basic, and to the point. Enhance your videos through best web video production company.

Making a connection with your audience is key for success. Apply relatable and current terms, phrases, sayings, or anything that the audience will pick up and understand. Connecting the information with a reference to something in pop culture or a life event will really help the audience see what is being said and it will resonate with them. They will be able to reference the material after watching the video and recall the message. Be upfront with the animators in how you want the video to be perceived and what your ultimate goal is with using animation. All of these elements need to be discussed beforehand to avoid any potential issues that may arise. Making animation changes later on will cost more time and money that could be used elsewhere. Confirm your vision and execute the plan to ensure the best web video.

Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Top Ten Free Methods to Promote YouTube Videos

It is always a challenge to drive traffic to your videos. How do you increase YouTube views, using free strategies? By last count, 1.5 million videos are uploaded to YouTube each and every day. Unless you have a strategic plan, the chance of your productions being seen are slim to none.

With the robots of Google, you can use specific strategies to properly set-up your video production to increase the viewership. Here is a list of my top 10 free strategies that you can use to help your video become more visible:

Use These Free Strategies to Increase YouTube Views...

1. Keyword Search - Go to the Google keyword search and find phrases that are high in traffic and low in competition. When you first get started, you don't want to compete with the high traffic words. For example, if your video is about "gardening," don't use the keyword "gardening." Rather you might use a phrase like, "gardening tips for beginners." If you find a phrase that is low in competition, but high in the number of searches, you will have a better chance of getting to the first search page. Next, go to YouTube and enter in your keyword phrase. When you do this, YouTube will give you a drop down list of some other popular similar searches. Right down some of these suggestions and see what they look like using the google keyword tool. Find a keyword that fits the criteria with Google, and is also a popular search phrase with YouTube.

2. When you record your video, use your keyword in the first ten seconds. YouTube will use the first part of your video to help determine what the video is all about. Likewise, make sure you go to your YouTube Video Manager Section, under the audio tab and write the text of your keyword in the caption text box.

3. Use your keyword phrase as the name of your video file. Then upload the file to YouTube.

Increase YouTube Views By Commenting With Your Video...

4. Do a search on YouTube, as if you were searching for your own video. Find the most popular videos that appear. Watch the video and leave a comment. In the comment section, post your video. This will help get you additional views from people that are watching other posts (as a heads up, sometimes this process might take some time, as the owners of other videos will need to approve your comment).

Increase YouTube Views..Focus On your Keyword...

5. Make sure your video title has your keyword phrase. Likewise, use your keyword phrase in the description of the video.

6. Tag your video with your keyword. You want to make sure when people search for your keyword... that your video pops up.

Increase YouTube Views With Article Marketing...

7. When you write articles for your blog and/or for the article directories, hyperlink your video to the article. This will give you additional views from the people reading your article, plus it will give you some great backlinks.

8. Distribute your video to all of the social media sites. You can do this manually, or through a paid service. Make sure you name the video with your keyword phrase. Also, you need to hyperlink to YouTube whenever possible. This step will greatly improve your ability to increase YouTube views.

9. Use a paid service to get you started. It is very inexpensive and you can get massive visits to your video. Simply do a search for paid YouTube views, and you will get all kinds of options. This type of promotion may not get you very many business leads, but it will certainly help with your page ranking.

Increase YouTube Views... A Consistent Effort...

10. Upload quality product to YouTube on a regular basis. You want viewers to watch your videos and want to see more. Posting 30 second meaningless videos will not do you any good whatsoever. You want viewers to think of you as an "authority" on your subject.

There it is. A top ten list of some great strategies to get you started. If you want some more information on how to increase YouTube views, I have a YouTube Video that walks through these tips: Increase YouTube Views

Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy